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Initio Wild Rush

4,8/5 in store · 1 664 reviews · 4,7/5 Trustpilot
$30.00
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100% authentic – hand-decanted from the original bottle, never a copy or dupe
Test the scent at your own pace on your skin before a full bottle – Travel Case included
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Initio Wild Rush is an energetic and confident Eau de Parfum, where fresh bergamot, lavender, vanilla, and woody notes create a modern fougère fragrance.

Who it’s for

Initio Wild Rush is for you if you’re looking for a fresh, energetic, and confident scent, but don’t want a traditional light citrus fragrance. This niche perfume combines the classic fougère style with a modern, sweet-warm, and woody base. The result is dynamic, elegant, and distinctly unique.

The fragrance is especially suitable for those who enjoy fresh aromatic scents but also crave depth, softness, and a hint of sweetness. Bergamot and lavender provide clean energy at the opening, while vanilla, caramel, and red berries make the overall composition more enticing and a little playful. This unisex fragrance works well for both men and women, even though its fougère structure gives it a classic confident and upright character.

When to wear it

Wild Rush is an excellent choice for days when you want to feel refreshed, focused, and ready to go. It’s suitable for everyday wear, work, meetings, dates, and evening events where you want a fragrance that is fresh yet intriguing.

Spring and autumn highlight its aromatic and woody side particularly well, but Wild Rush also works in summer when applied lightly. In cooler weather, the warmth of vanilla, caramel, and sandalwood comes out beautifully. This is a fragrance that doesn't stay still but feels like movement, energy, and a confident presence.

What it smells like

The initial impression is bright and electric. Bergamot brings a fresh citrusy opening that feels clean and energetic. Lavender adds classic aromatic qualities, making the scent structured, slightly masculine, yet modernly soft.

In the heart, Wild Rush takes on a sweeter and more addictive tone. Vanilla and caramel provide warmth and softness, while red berries add juicy, slightly tart fruitiness. This combination makes the scent approachable without becoming overly sweet.

In the base, patchouli and sandalwood give the overall composition depth, dryness, and soft woodiness. The result is a fresh, warm, aromatic, and slightly spicy scent that combines energy, confidence, and modern seductiveness.

Fragrance type

Initio Wild Rush is an Eau de Parfum. It is an aromatic fougère-style niche perfume with a fresh, energetic, woody, sweet-warm, and modernly confident character.

Fragrance notes

Key notes: bergamot, lavender, vanilla, caramel, red berries, patchouli, sandalwood

Fragrance info
ForWomenMenUnisex
Concentration Eau de Parfum
Note pyramid
Heart notes · the core
Red BerriesRed Berries
CaramelCaramel
LavenderLavender
BergamotBergamot
VanillaVanilla
PatchouliPatchouli
SandalwoodSandalwood
How Initio Wild Rush behaves on skin
Longevity
Long lasting
Sillage
Strong
Time of day
Day 49%
Night 51%
Best in
Spring
★ best
Summer
92 %
Fall
89 %
Winter
53 %
Best occasions
Casual★ 100 %
Night out90 %
Work day50 %
Based on thousands of wearer experiences · moderately popular

Transparency: the main product image is an AI-generated illustration — the other gallery images are real photographs. The description was written with AI assistance and scent notes are verified against manufacturer and Fragrantica data. The delivered product is always a hand-decanted sample in a glass vial.

See all 8 Initio fragrances
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Frequently asked questions

Is the fragrance guaranteed authentic?
Yes. Every fragrance Be Frsh sells is 100% authentic, original niche or designer perfume. Each sample is hand-decanted from original full-size bottles into Be Frsh's own sample packaging.

The sample does not come in the manufacturer's original retail packaging and is not an official brand sample, but the fragrance inside is the same original perfume. It is never diluted, altered or mixed.
How many sprays does a 2 ml sample give?
A 2 ml fragrance sample typically gives around 25–35 sprays. The exact number varies slightly with the spray pump, spray strength and how you use it.

In practice, a 2 ml sample is plenty for trying a fragrance over several days, in different situations and on your own skin before deciding on a full-size bottle.
How is a Be Frsh sample different from an in-store tester?
A Be Frsh sample lets you try a fragrance at your own pace, in your everyday life. In a store, a perfume is often tested quickly on a paper strip or on skin surrounded by other scents, which can leave an unclear impression.

A Be Frsh sample contains genuine original perfume decanted into a smaller spray bottle. You can see how the scent develops on your skin through the day, how it feels in different weather, and whether it truly fits your style.
What kind of packaging does the sample come in?
Samples are delivered in Be Frsh's own spray bottles and a sleek Travel Case. The packaging is designed to be practical, tidy and easy to carry.

Samples do not come in the manufacturer's original packaging but in Be Frsh's own sample packaging. The contents, however, are genuine original fragrance, hand-decanted from a full-size bottle.
Do I have a right of return?
Unopened and unused products can be returned within 14 days of receiving your order.

Opened or used fragrance samples cannot be returned for hygiene and resale reasons. Please notify us in advance by email at info@befrsh.com so we can send you detailed return instructions.
Can I give fragrance samples as a gift?
Yes. Be Frsh samples and curated discovery sets make an excellent gift for anyone who loves perfume or wants to find new favourites without committing to a full bottle.

A sample is also a great gift when you are not entirely sure of the recipient's taste. It lets them explore several niche and designer fragrances at their own pace and find the one that suits them best.
How should I store my fragrance?
Store your sample in a cool, dry place away from direct sunlight, heat and large temperature changes. This keeps the fragrance at its best for as long as possible.

Keep fragrances out of reach of children and pets. Do not use perfume near open flames, do not spray it on irritated skin, and do not ingest the product.
What is the delivery time?
Your order typically arrives within 1–4 business days. This covers both packing and transit. When we ship your order, you will receive tracking details by email.

Exact delivery methods, prices and estimated delivery times are shown at checkout before you confirm your order.

During busy periods, campaigns or exceptional situations, delivery may take longer than usual. We always do our best to get your samples to you as quickly as possible.
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