Update: browsing fragrances is now easier — notes, seasons and occasions on every product page

Choosing a fragrance online has always been a bit of a gamble: what does it actually smell like, how long does it last on skin, and does it suit everyday wear or a special occasion? Now the answer is right there on the product page. We have published a new Fragrance info section for every fragrance, showing the essentials at a glance.

What's new on the product pages?

• Fragrance pyramid with images — see the top, heart and base notes each with their own image: what the fragrance is like in the opening, at its core and in the drydown.
• Longevity and sillage — how long the fragrance lasts on skin and how far it carries.
• Time of day — whether the fragrance is at its best during the day or in the evening.
• At its best — which season the fragrance suits: spring, summer, autumn or winter.
• Suitable occasions — a date, the office or everyday wear? You can see right away where the fragrance fits.

The details are based on the experiences of thousands of wearers, and you will now find them on nearly every fragrance. See for yourself: take a look at Tom Ford Black Orchid in its new form, or have a peek at Kayali Vanilla — our best-selling vanilla.

How to use the new Fragrance info

If you are looking for your signature scent, compare longevity and sillage. If you are buying a gift, check the suitable occasions and seasons. And if you are just getting to know fragrances, the fragrance pyramid tells you straight away whether a scent is sweet, fresh or woody. Once you find a favourite, you can try it first as a 2–10 ml sample from €4.99 — on your own skin, without the risk of a full bottle.

You can also browse fragrances by brand or explore the full range.